Boulevard and street banners take a surprising amount of abuse. Banners suspended by brackets with horizontal poles are under almost constant tension and will fail if not built to take it.
We use a 16 or 18 ounce scrim banner with at 1000 denier. The weight gives an idea how heavy it is, the denier expresses tear and tensile strength. As a point of comparison, cheap 13oz scrim banner usually has 500 or 750 denier.
Boulevard banners typically have stitched pockets and are printed on both sides of a single piece of material. Banners that are stretched across the street are finished according to city specs or the hanging hardware used to suspend the banner.

What a great resource!